USCG ESSU New Orleans Color Changing Coffee Mug Design

This unique coffee mug design celebrates the U.S. Coast Guard Electronic Systems Support Unit (ESSU) in New Orleans. The artwork is designed to transform, mirroring the dynamic role of the ESSU in supporting Coast Guard operations.

Initial Presentation: Black and Bold

In its initial state, the mug presents a sleek, black design. Prominently displayed is the USCG ESSU New Orleans insignia, featuring a stylized anchor entwined with a lightning bolt. This imagery represents the unit’s core function: the critical provision of electronic and communications support that is essential for Coast Guard missions. The font is strong and authoritative, reflecting the unit’s vital role in upholding maritime safety, security, and stewardship.

The Transformation: Revealing Mission Readiness

When a hot beverage is added, the mug undergoes a remarkable transformation. The black exterior fades, revealing a vibrant graphic underneath. The imagery expands to incorporate elements associated with the Coast Guard’s area of responsibility, such as maritime navigation symbols. The change is designed to highlight the ESSU’s role in facilitating mission-essential operations and communicating critical information.

Symbolism: Vigilance and Support

The design of the mug encapsulates the essence of the ESSU’s mission. The color change symbolizes the way the unit works diligently behind the scenes, ensuring the technological infrastructure is ready to enable Coast Guard units to conduct their missions around the clock. The artwork, in its totality, signifies vigilance, readiness, and the dedicated support provided by the ESSU New Orleans to the Eighth District and surrounding areas.